PUBLIC DIPLOMACY

     In literature there are different descriptions of the Public Diplomacy therefore for a better comprehension we introduce a wide summary of the topic to see different aspects.

PUBLIC DIPLOMACY BUILDS RADICAL RELATIONS: “Public Diplomacy’s main aim is to build radical relations. Understanding the other countries’ needs, cultures and people; sharing the aspects, fixing the misunderstandings, finding the common shares are the main targets of the public diplomacy. Public diplomacy is based on the assumption of a country’s image to be a power to create an agreeable environment for personal interactions”. (Mark LEONARD, Public Diplomacy, London, Foreign Policy Center, 2002, s. 8-9)

DESCRIPTION OF NATIONAL PROFITS: “Public diplomacy is to make introduction of information, attraction and influence directed towards the public opinions of foreign countries.” (Advisory Group on Public Diplomacy for the Arab and Muslim World, Changing Minds Winning Peace: A New Strategic Direction for U.S. Public Diplomacy in the Arab & Muslim World, Edward P.Djerejian, Chairman, (Washington, D.C., October 1, 2003, 13)

GOVERNEMENTS’ COMMUNICATION POLICY: “ Public diplomacy is the governments’ communication policy and process that aim to introduce a nation’s own opinions and ideals, establishments and culture and also international intentions and current policies to the foreign publics.” (Hans N. TUCH, Communicating With the World: U.S. Public Diplomacy Overseas, New York, St.Martin’s Press, 1990, s. 3)

FOREIGN POLICY ORIENTATION: "Public Diplomacy consist  the role of the media in international relations to develop self-government on the basis of public opinion, a country’s private establishments interacting with  establishments of another country non-governmentally and  this international process that includes the effects of orienting to policy development and foreign affairs…” (Hans N. TUCH, Communicating With the World: U.S. Public Diplomacy Overseas, New York, St.Martin’s Press, 1990, s. 8)

DIFFERENT FROM TRADITIONAL DIPLOMACY:  "Public diplomacy... Deals with the influence of public attitudes on the formation and execution of foreign policies. It encompasses dimensions of international relations beyond traditional diplomacy; the cultivation by governments of public opinion in other countries; the interaction of private groups and interests in one country with those of another; the reporting of foreign affairs and its impact on policy; communication between those whose job is communication, as between diplomats and foreign correspondents; and the processes of inter-cultural communications." (What is Public Diplomacy? The Edward R. Morrow Center of Public Diplomacy)


ALLOWS CULTUREL DIALOGUE: "Public Diplomacy is address to those who have influence in the community -not just in government-in a consistent and impressive manner. Public diplomacy has a great importance to achieve the objectives in foreign policy; allows mutual cultural dialogue between countries…” (Diplomacy: Canada's International Policy Statement, 'A Role of Pride and Influence in the World', tabled in Parliament, April 2005)

RESHAPES THE IMAGES: “Public diplomacy is shaping your image in their aspects by reaching other countries’ people and decision makers.”  (Committee Hansard, 14 March 2007, p. 4)


THE ART OF MANAGING PERCEPTIONS: "Public Diplomacy is the art of managing  perceptions and directing foreign public sectors in direction to your goals." (Jarol Manheim, “Talking Points for Meeting with Staff of Senate Foreign Relations Committee”, 18 December 2001, in Christopher Ross, « Public Diplomacy Comes of Age », The Washington Quarterly, printemps, 2002, s. 75)

MANAGES INTERNATIONAL ENVIRONEMENT: Public diplomacy is the initiative of an international actor to manage a foreign public thanks to the connection in-between.” (Nicholas CULL, “Public Diplomacy:  Lessons from the Past”, University of Southern California, s. 12)


ALLOWS IDEA CIRCULATION: "Public Diplomacy is a political action to influence foreign publics positively. Directly aims the public opinion, allows the circulation of international ideas and thoughts.  At the same creates an interaction between specific groups.  (François Bernard HUYGHE, Diplomatie publique, 8 novembre 2006)